No one likes a sales problem.
Usually, it means a revenue or profit target is in jeopardy.
Or a bonus.
The pressure you feel will be in direct proportion to the size of the shortfall.
And the time you have available to turn things around.
The problem can spring from a variety of sources.
- Expected contracts cancel or don’t renew.
- One or more people in your sales team are underperforming.
- A new product launch fails to meet target.
- A key client goes out of business.
- A key client gets acquired by a company using a rival firm to yours.
- There’s a change in personnel in a big spending client. The new person or team has a raft of suppliers, but your business isn’t one of them.
- A marketing campaign or a trade show doesn’t generate the orders expected.
Whatever the cause, you or someone else must solve the problem.
And, if you can’t solve the whole thing, you do what you can to lessen the damage.
The thing to avoid is hoping the problem will resolve itself.
That happens rarely.
Sometimes, an external view can help solve sales problems.
Two areas we can help cover are improving trade show performance and email marketing.
For details of an event training course focused on improving sales conversion, click this link.
To discuss email marketing, it’s david@theexhibitionagency.com
Very best,