Are you writing a sales plan for next year?
Many managers and business owners are doing so or have already.
Planning for growth in a tough economy can be tricky.
Those submitting plans have to ensure,
- Plans don’t look overly optimistic
- While (at the same time) demonstrating how they will hit targets.
With that in mind and to help your plan, here’s an idea to consider.
Improve sales results from the trade shows your business has rebooked for 2025.
It makes sense because those events are a “known” quantity.
How much of an improvement over last time could you achieve?
Might that be 5%, 10% or more?
How about a 160% year-on-year increase in orders from one event?
That’s what a Marketing Manager achieved for her business, as explained in Trade Show Stand Mastery Part 1.
The plan was very straightforward.
Basics were tweaked. Processes improved.
It what trade show marketing and this course are all about.
It shows how a more thorough approach to exhibiting can make it more profitable.
See this page if you’re keen to protect and grow the event revenue line in your budget.
Very best,
David O’Beirne