It’s that time again, and I’m not talking about Halloween.
No, I mean that this is budget season for many businesses.
The time when calculator buttons and spreadsheets work overtime.
If that’s not bringing a warm and confident feeling to your heart, don’t worry.
I know where you can find meaningful sales.
More importantly, I know when you can find them.
But I bet you do too.
Yes, the beauty of trade shows is that they offer predictability.
That’s an excellent quality when planning sales and budget forecasts.
Hundreds, perhaps thousands of buyers will be in one place at a specified time.
Depending on what you sell, events in the first and second quarters of 2023 (and perhaps the third) will bring in revenue towards next year’s target.
If the recent results published by trade show organiser Hyve are anything to go by, many other businesses are looking to events to make a significant dent in their 2023 targets.
“Hyve stated that full-year revenues had shot up from £22.0m in 2021 to £122.0m in the 2022 trading year after excluding revenues from discontinued operations in Russia, Ukraine, and Turkey, representing a more than 85% recovery on a Pro-forma basis when compared to the 2019 trading year.
Positive trading momentum was also said to have continued as the group starts FY23, with forward bookings of approximately £68.0m, giving it confidence in the year ahead.”
Q1 shows are now just over eleven weeks away.
So, it’s also the season to plan and organise your stand if you haven’t started already.
If that’s a new area for you, Trade Show Stand Mastery Part 1 is just what you need.
Good luck with pressing those buttons.
Very best,