Does January see you starting a new sales and budget year?
For nine years, it did for me.
The achievements, glory, and warmth experienced in December always seemed an age away from January’s cold and empty coffers.
That’s when turning the sales wheel once more needed to fire.
We didn’t start on Empty.
Like most businesses, we had our pipeline and our rebooking clients.
But we also had Stretch Targets.
That’s where the success of the last financial year has some extortionate (codeword “Ambitious”) growth added to it.
Terrific!
So, for most months of the year, there was always a gap to target to fill.
At times, there could be a lot of management pressure to deal with.
When glitches occurred and sales fell out (as they always did), you needed to plough on and find sales elsewhere.
Counting on an OT bonus until the Team Target was finally achieved was unwise.
Anyone working in sales will be familiar with everything above.
If that’s you, I, in the words of some long-dead Roman, “Salute you.”
But let’s return to the business of budgets and targets.
Trade shows may hold a line or two in your 2025 financial plan.
If so, you may find our Improving Trade Show Sales Performance service very helpful to your cause.
It’s very straightforward and could be just what you need to improve this year’s trade show results.
For full details, click this link.
Very best,
David O’Beirne