Here’s an excellent way to increase sales following a trade show.
Hold more pre-arranged meetings during the event.
Use events to get meetings with buyers that are hard to reach by other means.
We’re talking about the people within companies you’d most like to do business with.
I mention this for three reasons.
- First, it’s not as easy as it sounds.
- Second, if you have a show coming up in the autumn, now is the time to start work on this.
- Third, later this week, we will publish ” How to Use Trade Shows to Get Sales Appointments.”
It’s a guide to getting appointments with buyers who can move the sales needle for your business.
That’s something you’re unlikely to achieve by sending one “We’re exhibiting at the XXX Show” type email.
Like many aspects of trade shows, this approach joins to your wider marketing.
It will be available later this week.
Very best,
David O’Beirne