I’m talking here about business “storytelling.”
Many marketers place great importance on this.
You may or may not agree with that, but there are all kinds of stories to tell.
Here are just a few.
There’s the Backstory, the Mission story, the Founding story and the compressed version of these, the Elevator pitch.
That’s not forgetting the Mission and Vision Statements most businesses also publish.
Great storytelling is compelling and memorable.
It makes us think.
It can change our perspective.
The oral traditions of ancient civilisations have to come to us via storytellers.
They were handed on through generations by people revered for their skills.
They were the imparters of history and knowledge to their people.
From them came a connection to the ancestors and ways of the past.
Often, the storytellers were a special caste and trained for this role.
Telling the story of your business clearly when you exhibit is vital.
It can make all the difference to the number of people who stop at your stand.
And that’s where we come in.
We specialise in creating and fitting high-impact graphics to shell scheme stands.
Achieving that starts with design.
So, if you’re exhibiting soon with a shell scheme stand and you want to ensure your graphics will help you be seen and noticed, email david@theexhibitionagency.com
Very best,