A fairly recent survey of exhibitors in the US uncovered that most thought the show’s organiser was the company that built their stand.
That’s not true, of course, but does it matter?
It might be when you’re in a hurry to get something changed, moved or approved.
Knowing who to talk to about things in the events world can save you time and stress.
It’s one teeny part of The Trade Show Stand Mastery course.
Here’s one that’s a bit more exciting;
- A real-life example of a marketing manager who increased sales from one event by a whopping 160% (she describes how she did this)
A few of the other things you’ll learn about include;
- Exhibiting successfully with a shell scheme stand and knowing how to overcome the disadvantages of this display system
- How to pull together a display for Space Only site without a designer (a realistic option if your exhibit is straightforward)
- The benefits of modular stands and when to consider moving to a custom-built stand
- How to find a custom stand builder and how to brief a stand designer
- Why approval is needed for Space Only stands and how to get it
- How to use your stand as a powerful sales tool within a busy event
- How to pick the right stand team that will help you increase enquiries gathered and orders taken
- How to get visitors to stop at your stand
There’s a lot more besides, but I’ll stop as it’s Friday, and we’ve both got things to do before the weekend.
Other than to say that you can buy the course here.
Very best,
David