If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why

Latest News

  • What happens when you don’t promote from within?

    Three things based on personal experience spring to mind. It’s…

    12/11/24

  • A useful tool for delegation

    If trade shows are part of your job, this post…

    29/10/24

  • Wouldn’t it be great if

    Wouldn’t it be great if we never made mistakes?  Yet,…

    25/10/24

  • Three things that hurt the business

    Three things result when someone who is “right” for what…

    23/10/24

  • Why do they say that?

    Anyone involved in selling knows about objections.  The reasons buyers…

    22/10/24

  • Does a 160% increase in sales sound good to you? 

    Meeting people who have achieved massively successful business outcomes is…

    21/10/24

  • If your business needs new leads and sales 

    Small businesses often see and feel the effect of show participation…

    19/10/24

  • Why are they over there? 

    First, the who? It’s a client or a prospective client…

    18/10/24

  • Get your story straight

    My good friend Charles Mills of Flotilla Media gave the…

    17/10/24

  • What do you see? 

    Think about a visitor’s eye view of your stand.  What…

    16/10/24

  • I wish I’d asked you sooner

    Have you asked your sales team their views on how…

    15/10/24

  • Why I’m fond of Zebras 

    Every industry spawns terminology.  Much of it is confusing or…

    11/10/24