Most of us do from time to time.
When I was younger, the feeling would make me uncomfortable.
I’d wonder, “why don’t I fit here?”
Now that I’m older, it makes me curious.
Now I ask myself, “Why do they think or act that way?”
A recent instance went like this.
I was on a panel of people being asked questions about event sponsorship.
I’ve sold many sponsorship packages, and collectively, the value of the deals would be substantial.
So, I should be in the right place.
Marketing managers formed the bulk of the audience.
Their interest lay in the benefits you could offer to a sponsor.
They wanted ideas for things that could be in sponsorship deals.
And that was fair enough because they were looking for ways to create attractive sponsorship opportunities for their events.
My advice was about how to make those deals saleable.
To demonstrate why a deal should be of interest and where the value is to a sponsor.
Get that right, and deals are easier to close, and partnerships with sponsors are stronger.
And it was at this point that I knew I was out of place with most of the audience.
The selling part wasn’t what they wanted to hear about.
But sponsorship packages, like the numbers in a sales budget, are only meaningful if you can achieve them.
Trade show marketing is ultimately about winning sales.
Stands and graphics are important, but they must serve an objective.
If you want to increase sales through the medium of trade shows, you’ll find the High Value Skills course extremely helpful.
Buy it now, and you’ll save almost 50% on the usual price.
A word of warning: you’ll need to do the work as outlined.
There are no magic bullets.
Very best,
PS. The reduced price offer closes at midnight on Friday 15th September.