Anyone involved in selling knows about objections.
The reasons buyers give when they say “No.”
Buyers make them in person, in meetings, and in phone calls.
Or impersonally when they don’t buy from your email or landing page.
If you look online, you’ll find hundreds of suggestions for handling objections.
You might find many of them helpful, at least in the short term.
Why, then, might you buy Overcoming Sales Objections?
It offers something that those answers on the web can’t. That is,
A deeper insight into the subject.
It also shows you how to engineer a better solution to the problem.
What’s covered is drawn from my long years in sales and marketing.
- In my teens and while still at school, I knocked on doors to ask if people wanted their cars washed, lawns cut or odd jobs done. So much work came from this that I employed my friends to help.
- A little later, in my first full-time sales job, I sold electrical products face-to-face to store owners in London and the South East of England. There, I met the good, the bad and the angry (this note explains more).
- Next, I sold advertising by phone in London’s first free newspaper. That was a challenge back in the early days of telesales, but it provided excellent sales and objection-handling education! And we made it fun.
- Then came another advertising sales job, now wearing a suit and tie while pitching advertising contracts to advertising agencies and, sometimes, directly to clients. It’s a field with intense competition for ad spend.
A long spell followed that in event sales.
Marketing and organising came to be a part of the job, as did running the companies I worked for.
Launching new shows and turning around poor performers brought objections aplenty. But it was fun to turn things around.
The point of the potted history is to let you know that I know what I’m talking about.
So, in a nutshell, rather than only learning stock answers to counter the refusals buyers give you or your sales team, learn how to take a strategic approach to this subject.
You can buy this forty-page guide via this link.
The cost? Just £15.95.
Very best,
David O’Beirne