Poor service feels like a new business trend.
If so, I hope it dies very soon.
If you’ve experienced any of the following, you’ll know what I’m talking about.
- Restaurants and shops with rude and lazy staff (the former still wanting to charge you for their “service”)
- Online businesses (not Amazon) that proclaim next-day delivery (which you pay extra for) but don’t meet that deadline sometimes till days later
- Maddening voice message obstacle courses that take you nowhere when you have a problem to resolve
- Courier companies that say they have delivered items but haven’t
The trend extends into other areas.
Take airline bookings.
The price you first see for a flight bears little resemblance to what you pay.
A multiple of five times the original is not uncommon.
HMRC takes things to a maddening level all of its own.
Helplines that cut you off. People who tell you to fill in forms that another HMRC department rejects.
They must have used Dante’s version of Hell when they designed their “help” system.
The upside of all this doom and gloom is that a business that is good, that delivers, that makes buying easy and even enjoyable will stand out hugely in the minds, hearts and wallets of clients.
It’s an old business trend, but it works beautifully.
Achieving it takes work and an attitude of intolerance towards the things described above.
Thoroughness is part of the deal.
And so is training.
The courses and guides we provide help improve sales but in a good way.
Take this Guide.
It shows how to attract key buyers for meetings when your business takes part in trade shows. And what to do to increase the chance of conversion into sales after the event.
If you usually leave things to the last minute, this is not for you.
Very best,