If you own a small business or a startup, making sales is a priority.
Maybe the biggest.
The thing is, sales aren’t always predictable.
How many forecasts have you adjusted or deleted from your laptop?
Predictability is a much sought-after aspiration.
It brings peace of mind.
Hoping and praying for sales can work, but it can also be a bit of a long shot.
Banks and shareholders tend to worry about this approach.
Businesses with products or services based on a recurring subscription model have predictability built in.
However, subscriptions, rebookings or reordering still need to reach a level where regularised income meets overheads, new product development and profit targets.
So how can you build certainty into your marketing and your sales figures?
One proven way is to exhibit at trade shows.
Predictably, they happen at set times.
That makes it easy to build campaigns around one or more every year.
Doing so means that each event delivers leads and sales into your business plan.
If you’d like to learn how to use trade shows to build sales, our training courses can help.
They provide the skills you need to exhibit successfully, build sales, and win new clients.
And there’s expert support whenever you need it.
You can see the details via this link.
Very best,
Image by Amaury Gutierrez on Unsplash