An article in Forbes Magazine caught my eye.
Titled “Five Strategies For Sustainable Promotional Products” it has some excellent ideas all in marketing can apply.
The author of the article, Nick Runyon states that “I don’t want to waste my marketing dollars by filling up landfills.”
That’s a sentiment trade show exhibitors can wholeheartedly support.
Trade Shows have long been places to collect give away stuff, sometimes bags of it.
If you use promotional products in any form, you’ll find the article useful.
It might also prompt you to change what you buy and colour who you give your promotional items to in the future.
To read it click this link.
Very best,
David