I often hear stories about how a trade show has transformed a business.
And, I mean seriously transformed.
From startups with low sales to established businesses that have been ticking along for years
The startup and its new product or service are suddenly discovered and catch the market.
Or, a new application for an existing product materialises, and boom! Sales skyrocket.
My wife’s business, luvponies.com, was one of the former cases, although she first went to trade shows to find products to sell for her equestrian business.
Later with sales moving upward, she became an exhibitor at consumer shows, and the business hasn’t looked back.
At the bottom of this email is a link to another trade show exhibiting success story.
It tells how the owner of a new business with sales of $30,000 annually shot to $240,000 due to one event.
It’s since gone on to sales figures in the millions of $’s.
But before that, she borrowed money and took a considered gamble.
The startup owner knew the buyers she needed to reach attended an industry trade show.
She used the borrowed money to buy stand space, display equipment, and to produce 600 bottles of her product.
It was a considerable financial risk for her, but her gamble paid off, and she sold all the stock, every single bottle.
You never know where a show will take you, so it makes sense to prepare well.
The Trade Show Stand Mastery course shows how.
Full details on what’s covered are on this page of our website.
Here’s the link to the ‘How to leverage a Trade Show” interview.
Very best,