China recently highlighted its support for increased trade show participation.
The bad news is that the push was to be for events outside China.
In April, the Chinese State Council published a strategy to encourage Chinese exporters to attend more overseas exhibitions.
Here’s a brief extract;
“The country will facilitate its exporters to attend more overseas trade fairs to recover orders lost in recent years.”
The Council’s plan totalled eighteen points.
It included the resumption of international flights and better visa processing to assist the goal.
Based on the above, it’s highly likely your business will have additional Chinese companies to compete with when you next exhibit.
With that in mind, if you feel your company’s competitive edge could be sharper when exhibiting, see this page on our website.
Very best,