How much would some extra visitors to your stand be worth?
That depends on how many you can convert from “interested” into buyers.
If you know the typical value of a first trade show order, you could arrive at a value.
Here, we’re talking in sales terms, not human value.
Individuals are not commodities.
But, a trade show is an environment that buyers willingly attend.
Therefore, the question at the top of this email is valid.
Sales, at-show or post, start with conversations.
Attract more of the right people, and you should make more sales (if you have a successful conversion strategy).
So, back to the question.
How much would attracting and converting more visitors be worth to your business?
It’s a question that can lead to decisions about (among other things) space, staffing and pre-show marketing.
If you want to attract more of the “right” visitors to your stand in 2024, why not drop me a line?
At the very least, you’ll hear how we go about our client work, which could be useful.
My email address is david@theexhibitionagency.com
Very best,