Exhibitors cite many reasons for trade show participation.
- To meet buyers face to face
- To demonstrate products
- See buyers it’s usually hard or impossible to meet
- Build profile
- Launch a product or service
- Build a dealer network
- Distribute samples
- Make remote workers feel part of the team
I could list many more, but one measure typically tops the list.
It’s the number of quality sales leads or enquiries gathered.
That’s understandable because sales come from leads.
Therefore, if leads are your success measure, it makes sense to get more of them.
You do that by getting more people to your stand while maintaining the quality standard.
Quality over quantity is always the goal because higher quality leads produce a higher conversion rate.
And that’s the ultimate sign of success for SMEs because leads are great, but sales are way better.
They deliver money which is useful when you want to buy a coffee or a house or invest in new plant and equipment.
How do you get that winning combination of more people of the right calibre to your stand?
I explain that in detail in the Trade Show Stand Mastery Course Part 2.
It provides ideas and guidelines for attracting many more people to your business before, during and after a trade show.
If you’d like more quality leads to close after your next trade show, click here.