Good advice from a clarinet-playing comedian, actor and film-maker
“Eighty percent of success is showing up.” So said Woody…
08/06/23
If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why
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When you’re successful, you forget quickly and learn slowly
When things go well, it’s easy to be caught up…
07/06/23
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Will increasing sales and winning new clients hurt your career?
The answer is that it’s unlikely. Unless, of course, you…
06/06/23
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Bespoke and persuasive marketing
The move to part-time office working is helping many retailers…
25/05/23
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Are you judged on the wrong metrics?
Many exhibitors (and their bosses) weigh event success by the…
24/05/23
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Why do some hideous looking trade show stands perform well?
Have you ever wondered (and worried) about how your trade…
23/05/23
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How excellent stand graphics enhance shell scheme stands
Excellent stand graphics by themselves don’t guarantee trade show success….
18/05/23
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How to win when you make the awards shortlist
It was exciting to see that one of my clients…
17/05/23
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Why you don’t need a training course for this
You might know I offer two training courses about exhibiting…
11/05/23
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Hopefully, you will never encounter such fakery in the people you hire and manage
I strongly suspected this applicant was lying about his age…
03/05/23
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Sales improvement; Why trade shows are a great place from which to start
If you’ve been charged with improving sales in the current…
02/05/23
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Ice cold show promotion turns up the heat on BMW
Stand attractions and visitor giveaways are supposed to spread goodwill…
27/04/23