Henry Kaiser also went on to make automobiles too. The one above is a 1951 Kaiser Henry J
(image courtesy of Classic Auto Mall)
Before 1939, Henry Kaiser had never built a ship.
He had, through the various companies he owned, built many houses.
And he also helped construct the Hoover Dam.
When WWII started in 1939, he wanted to play an active part in the defeat of Germany and, later, Japan.
And that’s why he became involved in shipbuilding, specifically, in building ships faster than anyone had done before.
“Before 1939, Kaiser had never built a ship, or an airplane or handled steel. He merely heard that it took five months to build a freighter. And he decided that if you knew nothing about shipbuilding, and approached the art as a construction job, you might easily ‘make’ a ship in a month. This is what he did.”
Alistair Cooke from his book American Journey.
Later his teams smashed that time by building and launching the SS Robert E Peary in four days, fifteen and half hours.
An associate’s visit to a Ford assembly plant gave him the idea for welding hulls instead of riveting them as had been the norm until then.
Further, by arranging the whole production process around welding and applying the assembly methods of construction, he revolutionised shipbuilding.
And so it is with ‘creative’ approaches to problems that traditional thinking can’t solve.
When it comes to exhibiting, we go a bit HK ourselves.
We apply direct marketing tactics and strategy.
It’s a different but highly effective approach to face-to-face marketing.
You can learn how to do this with Trade Show Stand Management Part 2.
You won’t be able to build ships after training, but you will know how to improve exhibiting results dramatically.
And that’s what you need to know the next time you think or someone else tells you; “it can’t be done.”
To see all that’s covered, click this link.
Very best,