You probably don’t have it in your back.
It’s more likely to be in writing, on your wall and mentioned in every sales meeting you attend.
Hopefully, progress towards your weekly, monthly, or annual target is going well.
And if you’re on a three-year incentive plan, good luck with that, too.
If you work in sales or manage a business, targets are likely a big part of your work life.
You’re working hard to reach one, giving them to other people, or both.
Targets and goals are necessary for growth.
They help focus the mind.
They direct you to what needs doing.
And, they have the power to stretch us.
And that’s good.
What’s not so good is the daily slog, the sales we lose along the way and the pressure that can come with “being off target.”
But that’s the challenge we accept and, with tenacity, deliver.
Here’s something to think about for people in businesses that exhibit at trade shows.
Depending on where you are in your sales cycle, they can help you reach a target in the current sales year or build them in the next.
Meeting and closing deals with more of the “right” kinds of visitors is critical to the overall result of any event.
That’s why I wrote this guide.
Very best,
David