- Increases the number of people who read your emails
- Improves click rates
- Improves the quality of sales enquiries
- Grows stand and sponsorship sales
Years of experience in sending millions of email (and direct mail) trade show messages provides the confidence to offer our email service to trade show and conference organisers.
The method is very straightforward.
- It doesn’t focus on open rates but concentrates on clicks and response because these lead to sales
- Frequent emailing is recommended, but only after we have agreed on a strategy
- Utilising and updating your existing content is also a given, as is providing copy that gets read and actioned
With more people reading and engaging with your emails, you’ll see an increase in direct response and visits to landing pages.
More importantly, you’ll build a stronger identity for your show and what it offers in the eyes and wallets of prospective exhibitors.
It’s this combination that generates a higher number of quality enquiries.
Converting those enquiries is a job for your sales team, but their feedback will inform future email content decisions.
The other huge plus of this email strategy is how it helps retention, rebooking and sales growth from the exhibitor base you’ve already sold into your show.
Hold on to any scepticism until we’ve had a conversation.
To arrange a call to discuss things further, email david@theexhibitionagency.com
Very best,
David