Photo by charlesdeluvio on Unsplash
If you work in sales, you know the best place you can be is in someone else’s office.
That someone being a prospective buyer of what you sell.
You might not need to be in there person.
These days you can achieve a personal appearance digitally.
But it’s not the same as seeing the other person in the flesh.
Then you can better gauge reactions and ask questions based on what you see and not necessarily what is said by the other party.
Unless you work for a well-known company or brand, getting into the offices where your buyers reside can be tough.
So what’s to be done?
If you exhibit in trade shows, invite buyers to come and see you in your temporary version of World Headquarters.
How To Use Trade Shows To Get Sales Appointments explains how to go about doing this to best effect.
You can order a copy via this page.
Very best,