You might know I offer two training courses about exhibiting effectively.
But you don’t need a training course to learn how to do that.
You turn up and get on with things.
You meet people tell them what you do, and then follow up with them post-show.
Easy. Who needs a training course to teach how to do that?
But that’s not what either of those courses are about.
The first (strangely called Part 1) provides orientation for the uninitiated.
People who have been assigned stand organisation for the first time.
Those who wouldn’t know a trade show stand if it fell on them.
I’ve met many of those people at the in-person training courses I’ve run.
Some have been assigned large stands with lots of money tied to them.
So, they’re understandably nervous about the assignment.
Part 1 puts them in control of things and removes uncertainty.
The second course (Part 2) is about using trade shows to build substantial sales.
It does cover stands and related things, but mainly it’s about marketing and how to use events as profitable milestones in a financial year.
It’s information you won’t get from a stand builder, organiser or venue.
And it goes way beyond the “Ten Tips” approach to gaining knowledge.
Links to both courses will be found on this page.
Very best,