First, the who?
It’s a client or a prospective client known to your company.
Second, “over there” is someone else’s stand at a trade show.
It’s not a question you want to hear from your boss.
Hopefully, the other stand is not a competitor’s.
But sometimes it is.
The question to ask is, “Did we invite them to come and see us?”
Visitors being in the “wrong place” is more common than you think.
And it’s not so bad if the client or prospect comes to your stand later.
Perhaps they’re at the show to shop for quotes and support before they make a buying decision.
You won’t know that unless you get to talk to them.
Trade shows are a huge opportunity to meet people you only know from a distance.
As in email correspondence or telephone calls.
That’s why it’s a very good idea to make the most of event opportunities.
Our Trade Show Appointment Guide can help you in this area of marketing.
Follow the advice and have your competitors ask,
“Why are they over there?”
It’s a much more fulfilling feeling.
You’ll find full details via this link.
Very best,