Is your business exhibiting in the autumn?
If so, do you see the money tied to the event as invested or at risk?
If invested, you’re expecting a healthy return on that money.
However, if you’re worried that the funds are at risk, it’s worth asking why you feel that way.
And what action you can take to change that feeling.
Feelings of uneasiness about whether money is being spent wisely occur when we’re unsure that what we get for the outlay is worthwhile.
In marketing terms, it means we’re unsure of the results.
That leads to asking, “Would this money be better spent elsewhere?”
It’s a frame of mind that triggers cancellation emails and letters to show organisers.
Hopefully, you’re not feeling withdrawing from a show is the way to go.
Why leave all those lovely buyers to your competitors?
A more positive approach is to work on making your next event a financial success.
One that you can report was successful in various ways.
Instead of uncertainty, let’s create some excitement.
If you want to remove doubts, this course is what you need.
It’s focused on sales improvement and measuring results.*
Very best,
*Because if you’re competitive (me too), you’ll want to know precisely how successful you’ve been.