Three things result when someone who is “right” for what you offer doesn’t buy your product or service.
- You lose the revenue and profit from that sale
- Your business loses the future revenue from that company
- The power possessed by the company in attracting other similar businesses to yours is lost
That’s a lot of damage.
You can’t know for sure the loss resulting from points 2 & 3, but the damage is real all the same.
It’s much bigger than the disappointment you feel at the time when a buyer says “No.”
That’s why working to minimise the effect of objections and refusals is vital work.
This guide can help you do that.
It provides a strategic approach to reducing the damage.
Objections and refusals will never go away.
They’re part of selling.
However, you can overcome or minimise many long before a sales call or visit.
You’ll see how to do that if you buy this guide.
Very best,
David O’Beirne