If you think your email marketing is a waste of time, you’re not alone.
Many business owners and marketers feel the same way.
And that could be losing you and them sales.
Email by itself is not a cure-all.
It works best within a wider marketing strategy.
You can use email to generate sales enquiries, make sales, spread information, increase visits to website pages, trigger sales appointments, and a host of other things, too.
Want to reconnect with dormant clients? Use email.
Want to fix more appointments with buyers at trade shows? Yes, email is good for that too.
As highlighted, all those things will work better as part of a strategy.
And if the strategy includes ways to attract new people to your list, all the better.
To discuss how a different approach to your email marketing might help your business increase sales, email david@theexhibitionagency.com
Very best,
PS. The vital email statistic for 26% of email marketers is the Conversion Rate (not the Open Rate). The next most important, at 24%, is the Click-Through-Rate (stats by Statista). Open rates mean very little when it comes to results.