Our cousins across the pond talk about “leaving money on the table.”
It means not getting all you can from a business deal.
It’s not about being greedy.
Nor squeezing everything from the client to their benefit.
It’s about being smart and seeing all of the possibilities.
Examples include undervaluing (pricing).
That’s where you don’t charge according to the benefit a product or service delivers for the client.
Joint ventures are another.
That happens when you don’t fully utilise the access to your partner’s marketing channels in a way that benefits all parties.
Trade shows are a third area where cash can be left behind.
Often to be snapped up by competitors.
The training and consultancy we provide removes that issue.
See this page if you’d like to keep or generate more money from your next show.
Very best,