Above: The London Book Fair at Olympia London, in full swing
It’s surprising just how much work goes into producing a trade show.
Even the smallest entail much work.
This article reminded me of all that goes on behind the organising scenes (I have organised a fair few events).
It also reminded me that most events have additional marketing opportunities if you know where to look.
Admittedly, Pack Expo (the show mentioned in the linked article) is a whopper of a show.
However, the principles of creating features and content opportunities to attract and engage visitors apply to all events.
You can learn how to take advantages of these opportunities by buying Part 2 of Trade Show Stand Mastery.
It’s a training course that will be available in early October.
It covers a lot of other things too all of which will help you achieve sales success when you exhibit.
You can read what’s covered in Part 1 of the course (available now) by visiting this page.
Very best,
David