How does that shell scheme exhibitor on the left compete for visitor attention against the glitzy stand on the right? Not looking down at a mobile phone would be a start.
Exhibitors on small stands in big trade shows can feel like the poor relation.
That’s if the stand manager compares their stand to the biggest and glitziest in the hall.
There’s no doubt that large stands with lots of screens and stand staff look impressive.
And they usually attract crowds.
That’s just as well because substantial sums of money have gone into producing those displays.
The upside for exhibitors on more modestly sized units is that those “big names” help attract visitors to the event.
And because they also pull in competitive exhibitors of a similar size, those big boys and gals help increase the overall appeal and attraction to visitors.
Does that downplay the importance to visitors of exhibitors on smaller stands?
Not at all.
For show visitors, these stands offer massive appeal because it’s where they most often find new products and suppliers.
So, it’s vital if you exhibit in a small space to stand out as clearly as you can from your neighbours.
With that in mind, how do you ensure that more people you want to do business with see your stand?
The answer is to do the same things that the big exhibitors do; just don’t spend so much money doing it.
It’s how you punch way above the size of your stand.
You can learn how to do that in Trade Show Stand Mastery Part 1.
It’s a six-part training course that’s delivered to your inbox.
You’ll find it’s written in easy-to-understand terms, it has lots of images, and expert backup if you need an answer to any part of the training.
To learn about engineering sales from trade show participation read this post.
Very best,