If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why

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A focus on sales is vital, but what about retention and development?

Attracting new exhibitors is the priority and preoccupation of every trade show’s sales team.

For most, it’s a year-round job.

Unless you’ve achieved a sell-out, stand sales often continue right up to the day or days before a show opens its doors.

That’s when late bookers decide they don’t want to miss out. 

Well, better late than never. 

Yes, stand sales are vital (and we can help you win more of them) as explained here.

Without them, there is no show.

But how can you get off that sales treadmill or at least reduce the pressure?

One proven way is to retain more clients from show to show. 

Doing so gives you a firm base to build space and revenue growth. 

Happy and successful clients will likely increase their stand space or sponsorship spend.

At the very least, they will rebook for the next event.

And then, they can play a huge part in attracting other companies into your show.

So, the question is; do you have a strategy for retaining hard-won exhibitors?

If you don’t, we can help you shape one. 

Better than that, we can put it into practice. 

If you think this aspect of show management needs work, email david@theexhibitionagency.com