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The kind of meetings you shouldn’t hate

29/04/24Posted in Meetings, Time Management, Trade show marketing

If you feel that meetings are the Devil, you’re not alone. 

Just type “Why do employees hate meetings” into your browser. 

Team meetings, budget meetings, performance review meetings, and company meetings; so goes your week, month and year. 

Sadly, most are unproductive for attendees.

And worse, the “actions” from these time-sucking events hamper productive work. 

Plus, they can add pressure on workers wrestling with deadlines. 

WFH hasn’t killed this demon either, thanks to Zoom and Teams calls. 

But enough of the negativity. 

Meetings are necessary, but we need to be better at them. 

Here are five tips. 

  • Make them shorter.
  • Send an Agenda beforehand that includes a start and end time. 
  • Invite only those people who need to be there. 
  • Insist on succinct reports from contributors (they should prepare, hence the agenda).  
  • Send follow-up notes out soon after and state who is responsible for the actions listed with deadlines as required.  

Let’s talk about the meetings you should love, not hate. 

These are sales conversations that happen on your stand at a trade show. 

That’s where you meet and talk with prospective clients whose businesses could benefit from what you offer. 

Meetings like these are exciting.

The more you have, the greater the potential for a significant upturn in sales. 

The training covered in Trade Show Stand Mastery Part 2 is, ultimately, all about this subject. 

It shows how to increase the number of at-show sales meetings.

More importantly, it also shows you or your chosen trainee how to increase or improve the conversion rate of leads to sales. 

You’ll find full details of what’s covered here

Very best, 

David O’Beirne

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