A very recent piece of exhibitor research from the US highlights;
“There is little doubt that the demand for ‘in-person’ is high and trade shows have bounced back with a vengeance. However, the research identifies a friction between the spiralling costs of exhibit programmes and pressures on budgets, with the absence of measurement data on the real value exhibitions have on achieving business objectives.”
If you believe that trade show participation delivers value, you’ll likely be under increasing pressure to explain how.
Here’s one more finding to support that statement.
“Exhibitors’ inability to demonstrate event ROI to senior leadership is the greatest internal challenge after budget pressures.”
There’s no more room for things that are nice to have or do.
Any promotion that costs money must be justified.
And that’s where we can help.
More specifically, it’s where this short but highly effective course can help.
Because there are many ways to show how events not only boost sales but create them.
If you want to test drive the information before buying, no problem.
Reply to this email, and I’ll send you a scene-setting module free of charge.
Very best,