There’s just 352 sleeps to Christmas Day 2025.
If your bank balance is yet to recover from 2024’s festivities, I apologise for bringing this up.
But, for a moment, let’s forget money and instead think about deadlines.
Those 352 days translate into fifty weeks.
That’s approximately 11.5 months.
Plus, there are four full quarters before we hit the year-end.
It’s funny (perhaps scary) how the timescales get smaller as you go down that list.
Your 2025 likely has some targets and deadlines.
If so, here are three obvious things to remember.
- Business targets have dates attached to them. You reach the goal, or you don’t by the stated time.
- You can’t expand the time needed to achieve a target linked to a financial year (but it would be great if you could).
- Time to achieve a target will usually pass faster than you think.
With that in mind, let’s talk about trade shows.
You may have one or more of these milestones in your marketing calendar.
Referring back to Point 3 now is the time to think about how to get the most from your 2025 events.
That’s because each show is a time-limited sales opportunity.
If you are six to twelve weeks away from your next event, Trade Show Mastery Part 1 will help your results. Maybe even boost them.
You can see details of what’s covered here.
By far the biggest benefit is that you get to work with an expert in achieving deadlines and making sales from events.
The stand organising skills are a bonus.
Very best,
David O’Beirne