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Latest News
Category: Marketing

  • Do you tell a good story?

    I’m talking here about business “storytelling.” Many marketers place great…

    07/02/24

  • How to stop clients taking liberties

    “They’re taking liberties.” It’s a phrase London gangsters use in…

    05/02/24

  • “Experts” can be wrong

    Two years ago, you couldn’t take part in a trade…

    25/01/24

  • Are you a hoarder?

    Are you a hoarder?  My Dad was.  He hoarded tools…

    23/01/24

  • The skill Vincent van Gogh had to learn

    Surprisingly, Vincent van Gogh had to learn to draw and…

    17/01/24

  • Those eggs won’t be hatching anytime soon

    “Here,” the organiser said, pointing to a giant incubator full…

    29/11/23

  • If your job includes “marketing”

    If your job includes “marketing,” you’re a very busy person….

    24/11/23

  • They can’t move the goalposts if you own them 

    Are your sales and marketing held captive by the algorithm?…

    21/10/23

  • Doorstop or Asset?

    You didn’t have a computer on your desk in the…

    20/10/23

  • It’s nice to be asked

    It’s nice when you’re asked to share your experience especially…

    20/10/23

  • Regrets. Who Needs Them?

    Have you ever had the feeling you could have done…

    11/10/23

  • How to stop leaving money on tables

    Our cousins across the pond talk about “leaving money on…

    25/09/23