You may have thought that my “Proven Trade Show email strategy” sounded too good to be true (visit here if you haven’t seen it).
I wouldn’t blame you if you did.
We live in a world of big claims, often without substance to back them up.
So, let me be honest and say that the strategy has some downsides.
The first is that it takes a little time to deliver significant changes.
That doesn’t mean that you won’t see results quickly, you will, but the biggest, positive changes come later.
And so patience is required in the beginning.
Also, your list is likely to experience a higher level of unsubscribes once the strategy starts.
That’s because we will be emailing more frequently, and some people, those who would probably never buy from you anyway, will not like it and will remove themselves from your list.
And that’s a good thing for the long term as we aim to create the tightest, most responsive list possible for your event.
The final thing to mention is that your sales team should engage with and use the strategy too.
Some will be sceptical because, in their eyes, and probably rightly, they are already successful and will feel they don’t need to change their game. trade
They won’t have to.
Instead, our work should enhance their method, but a unified approach will create a greater impact in the market or markets you seek to serve.
My colleagues and I can only work with a limited number of clients at any time (and we never handle direct competitors).
So, if this approach to your trade show sales sounds like something you’d like to explore further, it’s best to contact me sooner rather than later.
My email address; david@thexhibitionagency.com
Very best,
David