What if you could increase the sales you make from trade shows?
Or, what if you could have greater certainty over the timing of sales?
Could that help you boost sales in slower quarters?
Or make up the shortfall from those periods?
If so, the following things will be worth thinking about.
They all relate to improving trade show results.
- When it makes financial sense to expand your stand space
- Where to focus most of your event attention
- How to create compelling sales stories for buyers
- How to organise your event strategy into three manageable chunks
- Why and how it’s possible to accelerate the sales process
- How to get a better stand position
- How to work more effectively with trade show organisers
- How to make your stand work in attracting buyers
- How to use stand attractions as part of the above
- When not to exhibit
- How to get onto the radar of the people and companies you most want to be doing business with
- Why trade shows fit so well with the marketing you conduct away from events
- How to exploit one of the biggest but most underused profile-raising (and lead-generating) elements trade shows offer
- What exhibitors at events like The Ideal Home Show can teach us about selling
- Why and how you can probably get more publicity for your business than you do now
- How to make offers buyers will find hard to refuse
- Why direct marketing linked to exhibiting will increase the speed at which you close sales
- Why it’s possible to generate sales leads before a show (and how to do it)
- How direct marketing tactics can help you close deals with the companies at the top of your “Wish List”
- How to exceed the expectations of your boss or colleagues
- How to analyse the Hard, Soft and “Other” results exhibiting delivers
- How to work out what your event leads and orders have cost to produce
- The cost of trade show leads and sales versus other forms of marketing
The Trade Show Mastery Course (Part 2) covers all of the above.
Use the training and support as you prep for your next event.
I’ve discounted the course cost by 40% to encourage you to do so.
Full details and order form will be found here.
Very best,
David O’Beirne