The most successful people work hard.
They put more hours into whatever it is they do that makes them “successful.”
A footballer might spend extra hours after training working on free kicks.
A painter will practice for years to perfect their technique.
Musicians, writers, students and anyone else who gets to be highly skilled will have put in many, many hours of practice and effort to get them to their level.
The same thinking applies to sales.
The more people you talk to and meet, the better your results are likely to be.
One of the hardest things in sales is to get appointments with top prospects.
That’s especially true if they’ve never dealt with your business before.
Trade shows present an opportunity to overcome or bypass the problem described.
Buyers get to meet potential suppliers in a neutral space.
They can see lots of products and ideas in a time-effective visit.
Which brings me back to getting “luckier.”
If you want to increase the sales you make from trade shows, get more buyers to your stand.
The “Really Useful Guide To Using Trade Shows To Get Sales Appointments” will help you achieve this.
More importantly, it will help you get “luckier.”
That’s because you’ll convert more of the enquiries generated from your meetings into sales.
You can order a copy here.
Very best,