Do you have a friend who’s hard to meet with?
One who, when you call, can’t see you for weeks.
Or if they can meet sooner, you must fit into a ‘small window” in their schedule.
Alternatively, your friend might be a chopper and changer.
You both agree on a date and time, but later, they ask you to switch.
Unless you love them dearly, contact will likely diminish over time because they are just hard work.
They make something that should be fun, painful.
With making contact in mind,
Last week, we published How To Use Trade Shows To Get Sales Appointments.
It’s timely because if you read recent online articles about getting sales appointments with buyers, most will tell you it takes time and perseverance.
On average, they say it takes eight contacts to get an appointment with a buyer you’ve never met.
Forms of contact include using the phone, sending an email or a letter in the post.
To shorten that timeline, use trade shows.
Many buyers plan to attend events as they are a time-effective way to scope out new products and suppliers.
Trade shows also provide a neutral space.
One where it’s easy for buyers to disengage from a conversation if they feel a product or company isn’t the right fit.
How To Use Trade Shows To Get Sales Appointments provides creative ideas to help increase the number of worthwhile sales meetings you have at a show.
If you follow the advice, you’ll stand a better chance of closing more sales after the event.
You can buy a copy via this page.
Very best,
David O’Beirne