If you exhibit at trade shows you probably have more sales available to you than you realise. Click here to learn why

Trade shows are excellent for getting more of this invaluable commodity

12/04/23Posted in Marketing, Sales, Trade Shows

Do you know the biggest challenge most salespeople face? 

It’s getting in front of prospective clients. 

To have the opportunity to sit in front of a flesh and blood buyer (or buyers).  

To see and hear reactions to their pitch. 

It’s tough to achieve if your business is new or unknown to the company/buyer you want to be doing business with. 

They already have a roster of suppliers. 

And because they are busy or comfortable with current arrangements, they see no reason to see you or meet with a representative from your enterprise. 

Luckily there’s a powerful antidote to the problem. 

A medium that puts salespeople in front of buyers all day long. 

Yes, we’re talking about trade shows. 

On given dates and in a named location, hundreds, often thousands of buyers gather in one place, knowing they will be pitched to by companies they have never seen or heard of. 

And that’s one of the biggest attractions for them. 

It’s the chance to get new ideas and find new solutions and suppliers. 

Anyone with an ounce of a sales mindset can only get excited by that scenario. 

But that window is only open for the open hours of the event. 

Making the very most of those few hours is what you’ll learn about in the trade show training courses we provide. 

You’ll learn how to achieve more facetime with more buyers every time your company exhibits. 

To choose the course that’s right for you, see this page on our website  https://theexhibitionagency.com/exhibitor-training-courses/

Very best,  

David O’Beirne 

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