Tis the season of budgets and targets again.
With 2023 just weeks away, calculators worldwide are being whacked until they produce the “right” numbers.
In offices, large and small, targets are being discussed and confirmed.
For some recipients, there is weeping and gnashing of teeth.
“They cannot be serious!”
Others see themselves rising to the challenges presented to them.
Regardless, marketing and sales plans are required to show how objectives will be achieved.
When reviewed next year, some will be regarded as brilliant works of fiction.
Great plots and schemes were described but sadly, no heroes or rewards because the targets were missed.
Other plans will be best sellers and case studies for future campaigns.
These were the authors that delivered.
In the current situation, accurate forecasting is tricky.
Repeat sales are the building blocks upon which growth is based.
However, they are less dependable in a squeezed economy.
Order values may reduce. Confirmation dates can alter or be delayed.
One thing you can count on is the timing of trade shows and conferences.
You can lock the dates and the resulting sales activity into a marketing plan.
And that’s where we can help.
We offer event consultancy.
We help exhibitors get the best return on their event investments.
Some of this consultancy is within two training courses.
But we can also work with you personally on event strategy, new display ideas, sales training and sourcing new suppliers.
To start a conversation, email david@theexhibitionagency.com
Very best,