Woody Allen famously stated, “80% of success is showing up.”
His quote is right on the money for trade shows.
Turning up, i.e. exhibiting in events attracting your target audience, is 80% of event success.
But what does the additional 20% consist of?
More importantly, what would a 20% improvement in exhibiting results look like?
Could it be £10,000, £50,000 or £150,000 in additional sales?
Only you can know the answer.
Take that theme further, and you might ask, “what if we added another event to the schedule next year?”
Would it help you fill a gap in your sales forecast?
If you find those kinds of questions intriguing, you’ll find our event training courses and consultancy are right up your street.
The links below can answer questions about course content.
For consultancy, drop me a line to start a conversation.
Trade Show Stand Mastery Part 1
Trade Show Stand Mastery Part 2
Very best,