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Recalling Three Spectacular Fails

11/07/24Posted in Organisers, Sales Development, Shell Scheme, Trade show marketing

Events are an interesting business to work in. 

You meet with all kinds of different and creative people. 

On large-scale events, you see the equivalent of a small town being built in just a few days. 

It’s exciting and rewarding stuff. 

On the other hand, 

Part of the job as an organiser is to catch mistakes before they escalate. 

Sometimes, those mistakes are of your own making. 

Others are not. 

Here are three of the latter that spring to mind. 

  • Fail 1: The exhibitor who didn’t like having a pole on the corner of his stand. In a fit of pique, he kicked out the pole and brought down the other dozen or so stands in his run-of-shell scheme. Luckily, no one was injured, but all the displays and exhibits were under fallen stand walls. The offender had to be protected from fellow exhibitors understandably miffed by his action. 
     
  • Fail 2: The guys who excavated a hole in the floor of the NEC Birmingham (they had permission). Unfortunately, the hole they had dug was on someone else’s stand. Luckily, I caught them while there was time to repair the floor and start again. Not to mention sparing the absent exhibitor a huge amount of stress. It’s not the sort of thing you like to see when you arrive on-site to build your stand. 
     
  • Fail 3: The stand builders caught building their stand the wrong way around. If they’d finished, they would have boxed themselves into a structure facing a perimeter wall. That’s a classic. 

There are few event problems I haven’t encountered and dealt with. 

It’s why you can rely on my company’s training and consultancy.  

However, it doesn’t focus on avoiding mistakes.

That’s a given.

It’s all about results improvement. 

If that’s of interest, it wouldn’t hurt to have a conversation. 

My email address is david@theexhibitionagency.com

Very best, 

David O’Beirne 

PS. Let’s have a spectacular win on Sunday. Come on, England!

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