Photo by Kashawn Hernandez on Unsplash
You’ve probably come across the phrase “raving fans.”
It’s a term that describes a company’s most loyal and frequent consumers.
Apple is an oft-quoted example of a brand with legions of them.
Apple’s advocates camp outside their stores overnight to be the first of their friends and colleagues to own the latest (usually high-priced) gizmo.
The events world has an example of this phenomenon in full multi-colour action.
It’s called MCM Comic Con, and it just happened at the weekend.
It’s an event like no other, and it’s highly educational for those who work in marketing.
For a start, visitors don’t attend Comic Con; they participate in it.
Attendees at the show are exhibiting to each other.
Yes, there are stands selling merch and photo booths for pics with your favourite actor (for which you pay).
But everywhere you turn, you encounter a character from a movie, a story or a comic.
As you sit and drink your fizz, Spiderman, Batman, Little Bo Peep, Stormtroopers from Star Wars and a host of characters from Game of Thrones will float before your eyes.
Some will compliment you on your look and address you as your chosen alter ego.
It’s a visual feast, and it’s packed.
We’re talking sardine-style packing.
These are real-life examples of raving fans.
They buy the books, the comics, the movies, the merch.
Many stay over in hotels for the whole event.
They travel in costume on public transport, caring not what the more conservative public and passengers might think.
It’s a festival of fandom and a marketing masterclass.
It shows what can happen when people fall in love with your product.
And of course, the product is not the show. That’s just a convenient place to meet and get this shindig together.
It’s brilliantly different.
Now, could your trade show marketing be a bit more show biz?
If so, we can help.
For event consultancy that probably won’t include superhero costumes, email david@theexhibitionagency.com
Very best,
For Trade Show Marketing That Produces Exceptional Results
The Trade Show Stand Mastery Course Part 2 shows how to exploit the many opportunities exhibiting offers. See this page