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Questions Lady Catherine de Bourgh might ask

09/08/24Posted in Marketing, Sales Development, Trade show marketing

The spiky Lady Catherine de Bourgh in Pride And Prejudice always talked about “connections.” 

They were critical to her view of where people stood in the hierarchy of her world. 

With her stringent code in mind, I now answer the four most often-asked questions about my event consultancy service

Why are you qualified to offer this?

I bring forty years of event experience to my clients. That time has been spent organising trade and consumer shows, exhibiting with client businesses, creating media opportunities at ExCeL London and training hundreds of exhibitors in seminars. 

Plus, I’ve led teams and companies in all of the above fields. 

Why do I need this? 

You only “need” it if you want to improve results beyond where they are now. Usually, the work to achieve growth includes making changes beyond the stand. You don’t need me if you’re happy with your event sales and conversion rates. If you’re not, it won’t hurt to have a conversation. 

How would we work together? 

We will focus on achieving objectives. I will need to know what they are. I will look at what you’re doing now and what could be done additionally or differently to achieve the objective. You can agree or disagree with those suggestions as you wish. 

What can I expect?  

Thorough thinking and analysis, support when you need it. Plus a genuine interest in your results and success. 

I take the work seriously and only want to work with people who feel the same way. 

If that sounds good to you, let’s talk.  

Email, david@theexhibitionagency.com

Very best, 

David O’Beirne 

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