If your job includes “marketing,” you’re a very busy person.
A quick look at my LinkedIn feed highlighted fifteen different marketing “strategies.”
- ABM (Account Based Marketing)
- Closure Strategy
- Content Marketing
- Customer-Centric Strategy
- Digital Marketing
- Intent-Based Marketing
- Lead generation
- Martech Strategy
- Nurture Strategy
- Partnership Strategy
- Qualification Strategy
- SEO
- Storytelling Strategy
- Transactional Marketing
- Video Marketing Strategy
I could have added more, but the point is made.
Trade show marketing could be added to the list.
It’s been around for a very long time but that doesn’t make it less effective than the other things listed.
More to the point, most of those “strategies” can be enhanced when combined with exhibiting.
Doing so increases the effectiveness of the different elements.
It’s the theme that runs through the training and consultancy we offer.
We can help make your life easier and your trade show marketing more effective.
To improve a specific element, like footfall, sales conversion, speaking opportunities or similar, email david@theexhibitionagency.com
Very best,