£9,180 purchased a 12sqm shell scheme stand at a show I recently visited.
That’s £765/sqm for floor space and a shell stand.
If that were your money, you’d want to ensure you were getting something worthwhile.
So what do you get for the best part of £10k?
Shiny white walls, a socket and two spotlights is the answer for the show in question.
But what was really purchased was access.
Access to the audience generated by the show organiser.
And it was a jam-packed event, so on the face of things, it was money well spent.
As we know, it’s the organiser’s job to get buyers through the door; then, it’s every exhibitor for themselves.
Shell scheme stands are excellent when it comes to cost-effective exhibiting.
However, they have one significant drawback; they merge into each other.
Shell stands are usually built in blocks, split into modest-sized display spaces.
So, if your business is one in a row of shell stands, it won’t stand out visually to attendees.
You can change that by applying impactful graphics to part or all of your stand walls.
You could also cover the fascia.
Just doing that alone can make a big difference.
To see examples of what I’m talking about, visit https://theexhibitionagency.com/high-impact-graphics/
If you’re exhibiting at a show in London or Birmingham’s NEC, we would be delighted to quote for graphics that will help your stand pop on a busy show floor.
It’s a proven way to make the return on that £9,180 plus VAT much greater.
Very best,