Some years back, when my ankles still had cartilage in them, I went to Chicago.
It wasn’t a social visit.
I was there to accompany some UK engineering businesses.
Collectively, they formed a British group in a trade show at McCormick Place, a fantastic event space, the largest in North America.
At the time, and unbeknown to innocents like us, the venue was home to a militant unionised workforce.
The name of the union begins with T.
During the build period, one of our exhibitors was in a long discussion with a stand contractor.
The contractor wanted to know why the exhibitor had no lights on his stand (unlike his fellows).
The exhibitor said his stand was small and he didn’t need them.
The contractor disagreed.
Hall lighting, he said, wouldn’t be enough.
The stand would be dark compared to the well lit displays around it.
They parted company, and the build carried on.
The next morning, the exhibitor entered the hall to find one of his stand walls demolished.
It had been struck by a forklift truck.
Apparently, the driver hadn’t seen the stand.
I hear from colleagues that things like that don’t happen anymore, which is just as well for exhibitors and forklift truck drivers.
For a less dangerous way of being seen and noticed when you next exhibit, visit this page .
Very best,