Applying direct marketing methods to exhibiting can be beneficial.
Both share similar traits.
Critical to email and direct mailing success is the quality of the list.
A list shot full of holes is unlikely to produce an excellent response rate.
And a low response means there are fewer leads to convert and, therefore, fewer sales achieved.
A robust list can improve that situation massively.
It can also improve attendance at your stand.
With a list where email addresses have been validated, you’ll reach more people with your pre-show invitations.
If your list is segmented, you can personalise those messages more effectively.
And once a show is over, you can add new names to your list.
These new additions help you build an even better picture of the market you serve.
If you mean to get around to data management but don’t as often as you like, we can help.
Our list management and development services help our clients increase delivery and conversion.
To discuss your list development requirements, and to fill those holes, email david@theexhibitionagency.com
Very best,