About The Course
Trade Show Stand Mastery Part 1 is a foundational marketing course.
It covers the basics of stand organising but also the marketing tactics that will build sales.
The content is suitable for beginners or those with some stand organising experience.
Tell Us Your Objectives
When you sign-up for one of our courses, we ask about your objectives for an event and what your measures of success look like. We’ll do our best to help you achieve your event goals. It’s a more personalised approach to training and development.
Six Lessons With Tutor Support
There are six modules in the course. Each deals with a different aspect of exhibiting.
Each module is delivered by email and the first lesson is sent within minutes of signing up.
Those taking the course have access to a highly experienced tutor who provide answers and advice.
Comprehensive Course Notes
A complete set of course notes (117 pages) is supplied . The notes contain everything covered in the email modules and they provide another way to keep, carry and reference the training.
Budget Spreadsheets
As a bonus when you buy this course we will send you a copy of our Budget Spreadsheet templates. The templates aid the accurate tracking of event costs and the tasks that need completing before and after an event. You’ll find them invaluable and a real time saver.
A Guide To Using Trade Shows To Make Sales Appointments
Because the course is ultimately about making sales, we include a copy of The Really Useful Guide To Using Trade Shows To Get Sales Appointments.
All sales resulting from exhibiting start with a conversation. This Guide helps trainees create more on-stand meetings with people who will benefit from what their business offers. For more details on this invaluable guide see this page.
Course Content Modules
Module 1: Trade Show Groundwork
Module 2: Choosing The Right Display Option
Module 3: Exhibiting Successfully With A Shell Scheme Stand
Module 4: The Business Of Making Sales
Module 5: How To Use Trade Shows As Sales And Marketing Milestones
Module 6: Effective Following-Up And Reporting
How Soon Before A Show Should You Take This Course?
Two-three months out from an event is the ideal timescale.
You’ll have enough time to implement what’s covered.
If your show is less than a month away, you’ll still get benefit particularly with post-show work and reporting.
Fees And Payment
The fee for this course is £189. You can pay by credit card using the form below. If you’d like to pay by bank transfer, email info@theexhibitionagency.com and we will send account details. An invoice will be issued whichever payment method you choose.
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